We love how over the last couple of years there’s been a real pushback against the term “anti-aging,” which used to be bandied about freely, as if aging were a disease or disgrace to be avoided at all costs. NextTribe is all about age-positivity, and so we’re heartened to see that industry giant Procter & Gamble is launching a new beauty brand, SeeMe, that is unapologetically for women of a certain age.
It’s clearly got some marketing muscle behind it and is engineered to appeal to a sophisticated sensibility: The campaign that just launched says that it is “skincare for ‘80s girls” (those of us who came of age in the 80s and who are now 50-plus). The packaging for its first skincare products (a cream, $45, and a serum, $55, available online) is a graphic hit of black and white with pops of orange and hot pink.
Whoops! Want to read more?
Become a member to get these perks:
-
-
-
-
-
-
- Read all our bold, bodacious articles by top writers.
- Get discounts on trips and events, including Paris, Italy, Scotland, New York City.
- Join our members-only "Tribe" community to connect with like-minded women.
-
-
-
-
-