April 24, 2019 by Michelle Breyer · Beauty

Hair Care Exec Creates an Anti Anti-Aging Line for Women Like Her

Tired of being ignored by beauty brands? Sonsoles Gonzalez knows how you feel and started Better Not Younger just for us.

Hair-care executive Sonsoles Gonzalez recalls sitting around a table with her marketing team, working on products focused exclusively on the 18-to-44 market.

“I remember asking what happens to women 45 and older. Do they disappear?,” recalls Gonzales, who spent 25 years of working on haircare brands for Procter & Gamble and L’Oréal.

She said it jokingly, but for Gonzales, in her 50s, that joke was no longer funny. “That’s me,” she says.

Whoops! Want to read more?

Become a member to get these perks:

- - - - Read all our bold, bodacious articles by top writers.
        
        Get discounts on trips and events, including Paris, Italy, Scotland, New York City.
        
        Join our members-only "Tribe" community to connect with like-minded women.

Join now—as low as $9 a month or $39 per year!

NextTribe Dives Deeply Into Georgia O’Keeffe’s Santa Fe

On our trip to Santa Fe last month, we embraced the landscape and people that inspired the artist and found one of her secrets to living a bold life.

Scars are like organic body art, physical markers of lives lived. Here, five women tell us how they got their scars—and the surprising lessons they hold.

Nancy Friedman can’t figure out why she keeps getting bouts of laryngitis now that she’s getting older. The irony isn’t lost on her.

The mega-star’s 1,000-page tell-all comes out next month. Michele Willens is keen to read it, to add to her stories of her own brushes with Barbra.

« How a Deafblind Woman Proved the Doubters and Bullies Wrong

I Want to Kill You—But Please Don’t Die! »

Love our content?

We are the Voice of Smart, Bold Women 45 and over! Our mantra is Age Boldly! No where else will you find authentic, original content like this. So give a little or give a lot. We want to continue publishing stories about love later in life, adult children never leaving home, wearing a bikini after 50 and trips of a lifetime! Thank you in advance for supporting NextTribe.

SUPPORT US