Be Part of Our Tribe!

Get weekly updates on stories and upcoming special events.

Outrage

Do Women Have An Expiration Date?

Leftover Women No More: We DON'T Have an Expiration Date | NextTribe

Attitudes towards aging women haven’t been very charitable in the past here in America, with single females often bearing the brunt of the negativity, being labeled “old maids” and being the butt of jokes in our culture.

Even when our nation is clearly shifting away from marriage as the norm: According to the U.S. Census, the proportion of married adults dropped from 57 percent in 2000 to 52 percent in 2009, and since then, single adult women outnumber married adult women in the U.S.

Although more and more women embrace single life, the side-eye continues. The problem is pervasive around the world, with females being valued for their physical desirability to men. The message has been: Young and pretty is good, but after that – abracadra – ladies, vanish! In China and elsewhere in Asia, single women past 30 (practically children, right?) have been considered “leftover women.”

But fortunately, a new outlook on women and age is taking flight globally. Check out how the beauty company SK-II is combating negative views of unmarried women over 30 in this provocative ad. It challenges the idea that females lose value if not married young by sharing a slightly sci-fi version of life in which women actually have a barcode showing the world when they hit 30, kind of like that 70s movie “Logan’s Run.” Here’s the ad:

It’s a powerful look at how times are thankfully changing and discussions are challenging what was previously prevailing wisdom. Brava—or actually, in Chinese, Bu la wo.

 

–Janet Siroto

Leave a Reply

  Subscribe  
Notify of

More Outrage

Age Discrimination In the Workplace: Getting Hired Is Harder Than Ever | NextTribe

Getting Hired Is Getting Harder—And It’s Mostly Thanks to Good Ol’ Fashioned Age Discrimination

Whether by choice or necessity, there’s no doubt we are working longer. Over the past 25 years, workers over age 55 have gone from 12 percent of the labor force to today’s 24 percent, according to the Equal Employment Opportunity Commission. But before you let out a Yass! or initiate a fist-pump, consider this: A just-released EEOC study says that reports of age discrimination rising sharply, too.

> Read More

When Beauty Fades: Apparently There's a Cut-Off Age for Attractiveness

Waste of Time: A Survey to Pinpoint the Age When Beauty Fades

What the world doesn’t need now is this study by a British plastic surgery practice about the Age of Invisibility. Translation: The age when beauty fades. Cosmetic surgeon Dr. Julian De Silva, of the Centre For Advanced Facial Cosmetic & Plastic Surgery in London sponsored a survey of 2,000 people.

> Read More

Join NextTribe on our 2019 yoga beach trip
email icon

Subscribe to the Tribe!

We will only use your email to send you a weekly digest of new stories posted on the site and occasionally to let you know about special events. But that’s it. Period. Cross our hearts.

Editor’s Picks

Join NextTribe on our 2019 yoga beach trip
©2018 NextTribe

Join NextTribe and Receive FREE
THE 6 DAILY HABITS OF WOMEN WHO ARE AGING BOLDLY!

Plus receive rich content, life tips, travel opportunities, special offers and timely news in our weekly newsletter.

Welcome and Thank You!
Enjoy NextTribe's
THE 6 DAILY HABITS OF WOMEN WHO ARE AGING BOLDLY!