For decades we've been seeing ads that show worried men looking at their locks (or lack there of) in bathroom mirrors and hearing that baldness treatment medication may solve all their problems. Cue the tentative smile. But over time, there's been a complete reversal. Now, according to new estimates, nearly nine out of ten requests for hair loss treatment come from women.
‘When I started 20 years ago I would say, of our clients, the proportion was 90 per cent men," Steve O’Brien, of the prominent London Centre of Trichology, told the U.K.'s Daily Mail. "But in the last ten years in particular, it was well over 50 per cent women. And I would say in the last five years, getting on for 85-90 per cent women."
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