These are not good days for TikTok. Oh, yes, you can say the social media platform is doing just fine financially. In the last quarter of 2022, TikTok generated $350 million in revenue—$205 million more than Facebook. But the U.S. government is considering banning Chinese-owned TikTok because it is suspected as being a vehicle for China to spy on the U.S. The CEO recently endured hours of hard questioning before the House Energy and Commerce Committee.
Noses are thinned, chins are more sculpted, cheeks are raised, skin is smoothed.
But TikTok is also getting slammed from a different quarter over its new Bold Glamour filter, which has been downloaded more than 16 million times since its launch last month. This filter goes far beyond putting a face-altering layer over someone's image. Noses are thinned, chins are more sculpted, cheeks are raised, skin is smoothed, and eyes are brightened, as a process known as machine learning remaps people's faces. The effect is so uncannily persuasive in creating movie-star versions of ourselves that, unless closely inspected, it can go undetected.
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