While she was a graduate student at Columbia University, Shere Hite worked as a model part-time. One of her photos appeared in an ad for Olivetti typewriters, showing her working the keys with the tagline, "The typewriter so smart, she doesn’t have to be."
This bit of misogyny enraged her (and others too), leading to her awakening as a feminist and soon enough, to her career as a sexual researcher. Her 1976 book, The Hite Report: A Nationwide Study of Female Sexuality, "sparked a revolution in the bedroom," Ms. magazine said.
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