Be Part of Our Tribe!

Get weekly updates on stories and upcoming special events.


The Terrible Return of the Scrunchie!

NextTribe scrunchie comeback

All apologies to Ruth Bader Ginsburg who never gave them up, but when I saw that scrunchies were back, I felt squeamish. It’s hard to believe that the most brilliant minds in fashion and beauty can’t come up with a non-damaging hair-holder better than that poufy 80s eyesore.

Having been extolled by style bibles like W, Allure and InStyle, scrunchies are now proliferating in the manner of other playfully named but actually insidious trends such as mogwais (Gremlins) and tribbles (the original Star Trek). Urban Outfitters claims scrunchie sales have soared 170 percent! It wouldn’t be so annoying if scrunchies were only available in stores patronized by teenagers, but high-end designers are doing them too. Balenciaga’s 2018 resort collection featured a lambskin version selling for about $200 a pop!

Of course, Balenciaga wouldn’t be so déclassé as to call the egregious accessory a scrunchie; mais non, it is a chouchou. And Comfort Objects, a Scandinavian company that repurposes silk scarves into precious ponytail thingees, has chosen to dub them “hair clouds.” Yeah, right, uh-huh.

As far as I’m concerned, a scrunchie by any other name is still a scrunchie. And my complaint is not that an item from my own young adulthood has officially become retro (although, okay, ouch!), it’s that the silly things are conducive to hairstyles better suited to a Pomeranian than a grown woman. True, wearing hers low on the nape and neutral in hue, free of faux pearls or sequins, Supreme Court Justice Ginsburg does bring a certain respectability to the scrunchie. But the Notorious RBG aside, most scrunchie statements scream fashion faux-pas. Can the comeback of the banana clip be far behind?

 –Nina Malkin




Leave a Reply

Notify of

More Outrage

When Beauty Fades: Apparently There's a Cut-Off Age for Attractiveness

Waste of Time: A Survey to Pinpoint the Age When Beauty Fades

What the world doesn’t need now is this study by a British plastic surgery practice about the Age of Invisibility. Translation: The age when beauty fades. Cosmetic surgeon Dr. Julian De Silva, of the Centre For Advanced Facial Cosmetic & Plastic Surgery in London sponsored a survey of 2,000 people.

> Read More

NextTribe meal kits

Meal Kits: What You Lose When You Use Them

Back in the day, when our moms didn’t have much time to cook, they grabbed a box of Hamburger Helper and — boom! — dinner was served. Times sure have changed thanks to the likes of Plated, Blue Apron and Sun Basket— meal kits offering all kinds of flavorful dishes. Several of my friends are converts, saying they want to avoid the time spent at the supermarket or get introduced to new tastes and techniques. But to me, these convenient culinary crash-courses come at the price of two essential cooking components: creativity and ingenuity.

> Read More

Join NextTribe on our trip to San Miguel
email icon

Subscribe to the Tribe!

We will only use your email to send you a weekly digest of new stories posted on the site and occasionally to let you know about special events. But that’s it. Period. Cross our hearts.

Editor’s Picks

Kirsten Gillibrand: The Star that Trump Built

NextTribe Kirsten Gillibrand

This rising political force and fierce feminist is being hailed as the Democrats’ best hope for the 2020 election. Lorraine Glennon takes a closer look, and finds that not all women are ready to back the New York senator. Here’s why.

Read More

Join NextTribe on our 2019 yoga beach trip
©2018 NextTribe

Join NextTribe Now!

Sign up for our free weekly newsletter filled with rich content, life tips, travel opportunities and social events for spirited women. Come on, join the Tribe!