Be Part of Our Tribe!

Get weekly updates on stories and upcoming special events.


The Terrible Return of the Scrunchie!

NextTribe scrunchie comeback

All apologies to Ruth Bader Ginsburg who never gave them up, but when I saw that scrunchies were back, I felt squeamish. It’s hard to believe that the most brilliant minds in fashion and beauty can’t come up with a non-damaging hair-holder better than that poufy 80s eyesore.

Having been extolled by style bibles like W, Allure and InStyle, scrunchies are now proliferating in the manner of other playfully named but actually insidious trends such as mogwais (Gremlins) and tribbles (the original Star Trek). Urban Outfitters claims scrunchie sales have soared 170 percent! It wouldn’t be so annoying if scrunchies were only available in stores patronized by teenagers, but high-end designers are doing them too. Balenciaga’s 2018 resort collection featured a lambskin version selling for about $200 a pop!

Of course, Balenciaga wouldn’t be so déclassé as to call the egregious accessory a scrunchie; mais non, it is a chouchou. And Comfort Objects, a Scandinavian company that repurposes silk scarves into precious ponytail thingees, has chosen to dub them “hair clouds.” Yeah, right, uh-huh.

As far as I’m concerned, a scrunchie by any other name is still a scrunchie. And my complaint is not that an item from my own young adulthood has officially become retro (although, okay, ouch!), it’s that the silly things are conducive to hairstyles better suited to a Pomeranian than a grown woman. True, wearing hers low on the nape and neutral in hue, free of faux pearls or sequins, Supreme Court Justice Ginsburg does bring a certain respectability to the scrunchie. But the Notorious RBG aside, most scrunchie statements scream fashion faux-pas. Can the comeback of the banana clip be far behind?

 –Nina Malkin




Leave a Reply

Notify of

More Outrage

NextTribe collagen clothing

Now They’re Trying to Sell Us Collagen-Infused Clothing! Puhleeese

We’re all for technical innovation, and we’re for keeping our skin looking and feeling great as the years pass. But we’re not so sure if we need clothing infused with collagen, which is an important building block of skin, bones and fascia in our bodies.

> Read More

Women Who Make More Than Their Husbands Often Lie About It—But Why? | NextTribe

Women Who Make More Than Their Husbands Often Lie About It—But Why?

The wage gap is alive and well, as you probably know, with women typically earning about 80 cents to every dollar that men do. (The shortfall is even steeper for women of color.) What’s more, the World Economic Forum forecasts that it will take 217 years to truly reach pay parity.

> Read More

email icon

Subscribe to the Tribe!

We will only use your email to send you a weekly digest of new stories posted on the site and occasionally to let you know about special events. But that’s it. Period. Cross our hearts.
link to cool NextTribe goodies in our store
©2018 NextTribe

Sign Up Today! Receive "Loving the Skin You're In"

Each week, we’ll inspire you with engaging videos, original stories, expert interviews, timely news, exclusive offers and so much more!