most watched TV shows, Nielsen study, Grace and Frankie, Bridgerton, The Crown

March 23, 2021 by NextTribe Editors · Arts & Culture

The Shows Women Over 50 Are Watching (Surprise: Sunday Night Football is One)

A new Nielsen report finds that we're watching more, but less likely to see women like ourselves on screen. Here are the details, plus what NextTribe is doing to change that.

We've always said that women in our age group are multi-dimensional and difficult to stereotype, though God knows everyone tries. A new Nielsen study demonstrates this, at the same time it confirms some disappointing facts about the culture's treatment of women over 50.

The study, Shattering Stereotypes: How Today's Women Over 50 are Redefining What's Possible On-Screen, At Work and At Home," the latest installment in the Nielsen's Diverse Intelligence Series, pinpoints the most watched TV shows by older women.

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