Linda Wells is the Founder of Flesh, a makeup line she created and launched exclusively at Ulta Beauty in July, 2018. She was the Chief Creative Office at Revlon from February 2017 until February 2019. Before joining Revlon, Wells was the Contributing Beauty Editor at Large for New York Magazine’s The Cut, and the writer and producer of “The Linda Wells Report,” a beauty magazine within issues of Harper’s Bazaar, Elle, Marie Claire, Cosmopolitan, and Town & Country for Hearst publications. She is a consultant on the formulation and branding of product lines for several private and public companies.
From 1990 until 2015, Wells was the Founding Editor in Chief of Allure magazine, allure.com, and the Allure video channel. Wells created the magazine for Condé Nast and grew its circulation from 250,000 to 1.2 million.
As editor of Allure, Wells created the Allure Best of Beauty awards in 1996 to help consumers find the most effective beauty products on the market. The awards generated a licensing business for the Best of Beauty seal, which cosmetics companies use in advertising and on packaging. Wells also brought e-commerce to Allure through partnerships with MasterCard and Quidsi. In 2012, Wells launched the Allure Beauty Box subscription service.
Prior to Allure, Wells was a reporter at The New York Times, ultimately becoming the beauty editor and the food editor of The New York Times Magazine. She began her career at Vogue as a writer and editor on beauty, fitness, and wellness.
Wells received the Matrix Award from New York Women in Communications, The Phoenix House Fashion Award, The Fragrance Foundation Hall of Fame Award, the Cosmetic Executive Women Achiever Award, and The Trinity College Alumni Achievement Award. Under Wells’s leadership, Allure won a National Magazine Award, an Editorial Excellence Award from Folio, multiple acknowledgements on Adweek’s Hot List, and journalism awards from the American Academy of Dermatology, the Fragrance Foundation, the Skin Cancer Foundation, and the American Society of Aesthetic Plastic Surgeons.
Wells currently serves on the board of Cosmetic Executive Women. She has held board positions at the American Society of Magazine Editors, Fashion Group International, Trinity College board of fellows, and Mary Institute Country Day School (St. Louis) board of visitors.
Wells contributes regularly to television, radio, and print, including Today, Good Morning America, CBS This Morning, CNN, Extra, E!, Charlie Rose, Sirius radio, The New York Times, The Wall Street Journal, USA Today, and WWD, among others. She has been a featured speaker at the WWD Beauty Summit, the WWD Digital Summit, Procter & Gamble global marketing conference, Chanel US sales meeting, and others. She is the author of Confessions of a Beauty Editor (Bullfinch).
Wells graduated from Trinity College, Hartford CT, in 1980 with a B.A. in English literature. She has two sons and lives in New York City.