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Next Tribe photo of gray haired model

by · Fashion

Pretty (Not So) Young Things: Gray Haired Models

The Moscow-based modeling agency Oldushka specializes in models with gray hair and won’t sign anyone under the age of 45. Woohoo!

Remember that old Clairol ad slogan, “You’re not getting older, you’re getting better”? It seemed a bit like Madison Avenue B.S. at the time, but now it feels like people around the world are accepting the idea more and more. Especially since we are seeing models with gray hair more and more now.

We love the idea of a desirable group that people could actually be TOO YOUNG to join.

One of our favorite examples: The Moscow-based modeling agency called Oldushka that specializes in gray haired models and won’t sign anyone under the age of 45. We love the idea of a desirable group that people could actually be too young to join.

Many of the beauties (male and female) are much older than that, including one 85-year-old, but all the gray haired models are stunning.

Read More: Why Our Writer is Embracing Her Roots and Saying Goodbye to Dye

Oldushka has been in business for a year now, and was started as an outgrowth of  founder Igor Gavar’s blog of the same name, which captures older people with fabulous style on the streets of his city. Come take a look at the gorgeous, well-lined and well-loved faces—as well as the white and gray locks—on the agency’s site.

Then let’s have a round of applause for Gavar and hope others (especially in the U.S.) will follow suit. Besides, isn’t gray and silver hair is a color trend for all ages now? Let’s keep embracing it.

Read More: The Fabulous Gray Haired Swimsuit Model

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  8. Hooray for Oldushka (though I think the agency’s name is a bit unfortunate!) On this side of the pond there are already lots of agencies that have ‘silver’ divisions and one in particular https://iconicfocus.com/ specializes in the legends of the business who are no longer spring chickens… Thanks to Lori Modugno Alpert and others at the agency for leading the way…. Silver is definitely the new blonde!

    • Thank you Emily .. Lor iModugno Alpert, Patty Sicular and I Jill Perlman have brought back all the supermodels from the 70’s 80’s and 90’s who were the fashion and beauty contract girls as well as the magazine cover girls. Our ladies 32-86 are rocking all the major magazines and clothing lines. We are not saying replace the model they have, we are just asking to stand next to them. to support all the women of all ages, shapes and sizes.. Remember. ICONICFOCUS MODELS!!!

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