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Funny or Not? That E-Trade Super Bowl Ad

Next Tribe E-Trade super bowl ad encouraging retirement savings

 

Yes, the Tide ads were fun, but the Super Bowl spot that has us talking this morning is the E-Trade ad. You can watch it here.

It’s a light-hearted look at the fact that our generation hasn’t saved much for retirement–and so will probably have to keep turning up on the job for years (and years!) to come.  That’s all well and good, but what gives us mixed feelings is the way Boomers and beyond are portrayed as the butt of the joke and borderline incompetent.

Tribe, what do you think of the E-Trade Super Bowl ad?

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