Be Part of Our Tribe!

Get weekly updates on stories and upcoming special events.

You Tell Us

What You Thought About That E-Trade Ad

Next Tribe photo from E-Trade ad about seniors who can't afford to retire

We asked you what you thought of the ad that aired during the Super Bowlthe E-Trade one that showed seniors working, working, working as DJs, lifeguards, and fire fighters….because they can’t afford to retire.

Most of you were not crazy about the ad, feeling it made old people the punch line of a not so funny joke. Where’s the humor in not being able to afford to retire?

Reactions ranged from “Depressing” to “patronizing” to “asinine.” Said one commenter: “[The scenario] is true, but not because they didn’t save, for some of us Boomers, 2008 stock market crashes happened. And safety nets are diminishing with increasing Medicare premiums and fees, the continual loss of government or non-profit run affordable senior housing and the cutbacks in public transit.” Said another: “People don’t save cause they are only making enough to pay the bills, not enough to save.”

Others of you liked the ad’s scare tactics, saying, “I thought it was hilarious and spot-on,” and “If we can’t laugh about it, we’d all be drinking cyanide!”

And some felt that working into later life – or all the way through life – was not a bad thing to see portrayed at all. “Honestly I’d rather work part time at Home Depot than not work,” said one, and “Many people continue to work because they enjoy it.”

For one member of the Tribe, there was a surprising silver lining to the ad. “I have a slightly different perspective,” wrote one of you. “A lot of older actors got starring roles in a prominent, and extremely well-paid national spot. Actors of color were well represented.” Amen to that.

–Janet Siroto

 

Leave a Reply

Be the First to Comment!

avatar
  Subscribe  
Notify of

More You Tell Us

NextTribe hotflash gun violence

Take Our Poll: What Can We Do About Gun Violence?

Another day. Another shooting. This time on Valentine’s Day, which means hearts everywhere are breaking over the hate in our society when we should be celebrating love and connection.

> Read More

Next Tribe E-Trade super bowl ad encouraging retirement savings

Funny or Not? That E-Trade Super Bowl Ad

 

Yes, the Tide ads were fun, but the Super Bowl spot that has us talking this morning is the E-Trade ad. You can watch it here.

> Read More

Subscribe to the Tribe!

We will only use your email to send you a weekly digest of new stories posted on the site and occasionally to let you know about special events. But that’s it. Period. Cross our hearts.

Editor’s Picks

NEXTTRIBE EXCLUSIVE

Rosanna Arquette On Weinstein, Lost Years and What Matters Most Now

Next Tribe Rosanna Arquette on Weinstein, lost years and what's important now

For the first time since the Harvey Weinstein reckoning, Rosanna Arquette talks about how her warnings about him may have hurt her career, her true heroes and why her long-time work supporting exploited women and LGBT youth has become more important than ever.

Read More

The Fine Art of Making New Friends

Next Tribe new friends after 50

We all need a good circle of pals, but making new friends after 50 is challenging. Here’s how Meredith Maran, alone in a new city, dug in and developed a whole batch of besties.

Read More

©2018 NextTribe