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You Tell Us
What You Thought About That E-Trade Ad
We asked you what you thought of the ad that aired during the Super Bowlthe E-Trade one that showed seniors working, working, working as DJs, lifeguards, and fire fighters….because they can’t afford to retire.
Most of you were not crazy about the ad, feeling it made old people the punch line of a not so funny joke. Where’s the humor in not being able to afford to retire?
Reactions ranged from “Depressing” to “patronizing” to “asinine.” Said one commenter: “[The scenario] is true, but not because they didn’t save, for some of us Boomers, 2008 stock market crashes happened. And safety nets are diminishing with increasing Medicare premiums and fees, the continual loss of government or non-profit run affordable senior housing and the cutbacks in public transit.” Said another: “People don’t save cause they are only making enough to pay the bills, not enough to save.”
Others of you liked the ad’s scare tactics, saying, “I thought it was hilarious and spot-on,” and “If we can’t laugh about it, we’d all be drinking cyanide!”
And some felt that working into later life – or all the way through life – was not a bad thing to see portrayed at all. “Honestly I’d rather work part time at Home Depot than not work,” said one, and “Many people continue to work because they enjoy it.”
For one member of the Tribe, there was a surprising silver lining to the ad. “I have a slightly different perspective,” wrote one of you. “A lot of older actors got starring roles in a prominent, and extremely well-paid national spot. Actors of color were well represented.” Amen to that.
–Janet Siroto
More You Tell Us
The Bikini (Or Not) Chronicles: We Asked, You Answered
After the blowback from our recent swimsuit story (the too-young models! the stick-thin bodies!), NextTribe did a deep dive into the types of swimsuits that you, dear reader, really love and the results of our survey are in. Here we calculate the figures — ahem, percentages.
The (Next)Tribe Has Spoken: Here are the Beauty Habits That are Working For Us at Midlife
We asked and the tribe has spoken—and you had some pretty enlightening things to say about what beauty tips are (and aren’t) working for you now. In a survey we posted a couple weeks ago, you loyal readers shared your best beauty habits and other intel—from how many products you’re using to what celebs you look up to as beauty icons (Helen Mirren, Cindy Gallop, Diane Keaton, Jane Fonda and Helen Mirren—did we mention Helen Mirren?).
A big take-away? We’re not spending a huge amount of time on beauty. About 46 percent of you responded you spend 30 total minutes a day on grooming. And that’s the whole shebang: Combined makeup, hair, skincare for morning and night on a routine day. And while 46 percent of us claim to spend more time on beauty than 20 years ago, some (12 percent, to be exact) are doing less.
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