In some minds—usually those that belong to designers and retail executives—women over 50 lose their sense of fashion, in all or part. We, however, know that's far from the truth. We have research to back that opinion up in the form of results from our NextTribe Fashion Survey.
The way we see it, ever since Eve arranged her first fig leaf, women have had an interest, maybe even an obsession, regarding what they wear. We cultivate our wardrobe to coincide with life goals and walk a line between expressing our individuality and fitting in with the dictates of fashion and society at large.
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