We’re in the midst of a sea change when it comes to how women are treated, talked to and marketed at. Unless you’ve been in a floatation pod for a few months, you know about #metoo and #timesup. But the shifts are going deep and happening in varied facets of our culture. This week, CVS, the drugstore chain that recently acquired Aetna insurance, has taken a step forward and broken with past conventions. Yup, CVS bans retouching and we do a little jig.
The company has committed to no longer “materially alter” images that relate to its beauty products.
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