Cindy Joseph: Meet the Pro-Aging Revolutionary

Entrepreneur Cindy Joseph has revolutionized the way we think about beauty. Here we learn how her cosmetics business BOOM! has exploded and what advice she gives to would-be entrepreneurs.

The beauty industry is not the usual setting for a revolution. But since 2010, the BOOM! cosmetics company has been pushing a fairly radical agenda, one that is refreshing and long-needed for women like us.

BOOM! was founded by Cindy Joseph, who was first a makeup artist and then in her 50s became a model. The company’s philosophy is “pro-age,” a direct swipe at all the products that purport to be “anti-aging.” When the rest of the world is ignoring women 50-plus or making us feel as if we should apologize for our crows’ feet, BOOM! is celebrating our beauty.

Since 2010, the cosmetic company BOOM! has been pushing a fairly radical agenda.

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