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How Many of You Have a Tattoo…And Other Findings of Our Beauty Survey

How much time, effort and money do midlife women devote to their looks? Check out how your beauty buys and routines stack up against others.

There’s no expiration date on a woman’s appearance. The proof is in all the respondents to the NextTribe Beauty Survey. We found much to admire in your answers about how you care for your skin, hair, and face because they make it clear that you love who you are, inside and out. Still, some of your replies did surprise us! From primping products and styling routines to skin care and cosmetic treatments—plus how much you’re willing to spend for this stuff, we think you’ll find the results an interesting read … and a very good look!

You Keep It Simple

Okay, so we can’t all be as down to earth as Debbie, who rarely wears makeup, cuts her own hair, and tells us, “At 67, I’m happy with my appearance. The only thing I do is wear sunscreen religiously.”  Still, more than 70 percent of you claim to be beauty minimalists. How come less is more? As one respondent shared: “I don’t want to look like that crazy old woman who paints her face every morning with too much outdated makeup.”

What Price Beauty?

You certainly don’t always splurge on pretty-up products, with the majority of you buying makeup, skincare, and hair supplies at the drugstore. About 30 percent shell out between $26 and $60 every six months on skin care, with just slightly less (29 percent) dropping up to $100 twice a year on lotions, creams, etc. And 44 percent spend no more than 50 bucks a year on these buys.

The Honest Company Mascara

You like to keep it simple, but for most of you mascara is still a must! Image: The Honest Company/Unsplash

You Love Your Lashes

If you could have only one beauty product, 56 percent of you would make it mascara. Lipstick came in at second place, the go-to for 43 percent of you. Foundation (27 percent) and concealer (12 percent) aren’t big buys, which is somewhat surprising considering a Renfrew Center study that found 44 percent of women wear makeup to “cover flaws.” Those who do wear foundation predominantly choose a liquid formula.

Read More: My Obsession with Falsies (Lashes, That Is)

The Skin You’re In

Was it something we said? When we asked about skin treatments you’ve tried or were curious about, 60 percent mentioned microdermabrasion, and 48 percent said laser skin rejuvenation—but nearly a third of you skipped this question! More than three-quarters haven’t tried Botox (those who have are split between “Love it!” and “Never again!”), and a hefty 90 percent have just said no to facial cosmetic surgery. While we salute women who accept themselves, we’re dismayed that 38 percent rarely see a dermatologist. C’mon, ladies, annual skin-cancer checks are a must (30 percent of you do comply).

A (Hair) Cut Above

When it comes to getting your locks snipped, you’re all over the map! Most (36 percent) hit the salon every eight to 10 weeks, but 30 percent of you only see your stylist a few times a year, and 25 percent must have a pretty precise style, going every five to seven weeks for a trim.

Hi-ho, Silvers!

Gray is great in your look book. The majority of respondents (43 percent) have already gone gray, while another 23 percent say they probably will someday. However, more than a few mentioned finding it harder to style gray tresses that grow in duller and/or curlier than before: “I don’t want Einstein hair!” one of you quipped. (Be sure to read NextTribe’s upcoming feature in which top pros solve your beauty dilemmas for gray-hair advice.) About 18 percent of you are confirmed dye-hards, and of those who color, 58 percent go to a salon rather than DIY in the bathroom sink. Only her hairdresser knows for sure, for sure!

Read More: Why I’ll Never (Ever!) Let My Hair Go Gray

You’ve Got Style

Gels and mousses are your preferred products for doing your ‘do: 44 percent rely on these. The second most popular styling product is old school: 28 percent use hairspray to keep that look on lock. In terms of tools, 61 percent turn on a blow dryer for coif cooperation.

Pink Hair Dryer

Nothing like a good ol’ fashioned blow dry! Image: Element5 Digital/Unsplash

Thanks For the Tips!

While we asked about a bevy of specific beauty products, some of you shared secrets for stuff that wasn’t on our radar, especially for hair. You tipped us off to root lifters, volumizers, shine enhancer, microfiber towels, in-salon gloss treatments, leave-in conditioners, and various brands of oil beyond Moroccan. We are grateful to all of you NextTribers!

P.S. As far as the tattoos: 25 percent of you have one!!! Way cool.

By Nina Malkin

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