Earlier, we told you about Allure magazine abandoning the term “anti-aging” as ageist, as communicating that aging is something bad and undesirable that must be eliminated. Cheers to that! Now here’s more progress on the beauty front for those of us who aren’t teenagers anymore—proof that slowly our society is “getting it” that women at midlife and later rock
Pro-Aging Beauty Brands
We love that these companies believe in ageless beauty! Let’s show them some love.
- Published in the UK, Renaissance magazine is both a print and online bi-annual publication dedicated to showing that fashion, beauty, and brilliant articles are for all of us. The editors make it clear that they have zero interest in projecting images of teenagers cavorting in designer clothes. They say, “We proudly work ONLY with models aged 40 and over. Showing the beauty and style of age and changing perceptions with stunning, edgy and fashionable imagery.” They also have a retouching-free photo policy, says the editor. Using the motto “Exploring the beauty of age,” the magazine covers fashion, beauty, interviews and intriguing articles. Take a look at this celebration of women like us here.
- We also love the vibe of b-glowing Beauty, a company that caters to women age 40-plus. Says founder Lisa James-King, “b-glowing Beauty is makeup for women like me. It’s for women who feel ignored by the beauty industry—women whose wants, needs, and desires aren’t being addressed. It’s not about fixing flaws—it’s about finding what works for you and letting yourself glow.” She refers to her products as age-embracing (love that!) and offers palettes of makeup with enough colors and, yup, glow to suit any woman’s needs. You can see them here, sold via the fab beauty portal B-glowing.
What are your favorite examples and images of age-embracing beauty? Favorite models of our age? Let us know in the comments.